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2002 The Duncan Group, Inc.
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INTERVIEW
SUBJECT: Cedric Brochier - Lyon Silk Shop
INTERVIEWER: Susan Templin
TRANSCRIPTS: Pat Hammerlund
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The
segments in this interview excerpt were recorded during
fall 2000, as part of La Voix de Lyon, a travel documentary
on Lyon, France. The documentary is a production of the
Duncan Group, Inc.
What is the history of silk in Lyon?
The
history of silk in Lyon is very old because it was François
I in 1532 who brought the industry of silk to Lyon and exonerated
them (the silk industry) from any taxes, which helped a
lot. It's even older than that because, in fact, even in
the Gallo-Roman times there was silk here. It's a very old
history, but it really begins to be important for us in
1530 with François I and it has never ended. The fabrication
and the production of silk has changed a little since then,
it is not the same fabric. Today there are many different
companies in the silk industry and many different techniques
for weaving the silk.
Are
there silkworms here?
No, there are no silk worms here anymore. There is a worldwide
organization between the countries that produce silkworms
and those that print on it (the silk). 80%-90% of the worldwide
production of silk from silkworms comes from China. We buy
we personally buy all of our silk from China. Then according
to the quality we either buy the woven fabric or we buy
the thread to weave the fabric here according to the old
methods or the modern methods. Brazil is becoming very involved
in the production of silk. All of the small square scarves
from Aramis are woven from Brazilian silk. That's the way
the organization is today. There are producing countries,
Brazil, China, Thailand, Mexico, Vietnam. Then Italy, France,
U. S., and Japan are the main countries that transform the
silk.
What are the innovations that have come about in the silk
industry?
In
talking about the relationship between the silk producing
countries and the silk transforming countries, we (the producing
countries) don't have the manpower to produce the silk,
but we do have the technology for research. We have done
a lot of genetic research on the silkworm. We have studied
how it protects itself from disease and how it can produce
more. A silkworm can produce between 500 and 2000 meters
of silk. 500 is normal 2000 is exceptional. And today the
worm can live for two years more or less. But the silk must
be of good quality, the silk must be nice, the silk must
be smooth, there are many things like that. And today we
are at the point where we want to genetically combine the
characteristic of a silkworm and a spider so that a silkworm
will produce the thread of a spider. The silk will then
be very resistant (strong) as resistant as steel something
that is incredible. The only problem you would have is enclosing
the spider. It is very difficult to enclose a spider. In
contrast a silkworm is an animal that doesn't move.
Please talk about the different processes of imprinting
the designs on silk garments.
The importance of Lyon in working with silk is our competence
in all of the different techniques. All of the techniques
in the world for working with silk exist here. All of the
other countries have techniques to weave, to imprint, to
embroider. Indians do beautiful embroidery, but in Lyon
we have all of these small fabrication companies and they
all do small jobs. Some do embroidery, some do printing,
some do weaving. And the combination of all of these makes
the fabrication of the silk fantastic. Today you saw the
printing shop. That is when we have finished weaving the
fabric and we are starting to put the colors on it. They
have woven the fabric, then they put the designs on it,
after they print on it, after that they fix the ink.
There
are thousands of manipulations and they all exist here in
Lyon. Today you saw the printing, and that is called printing
"au cadre" (with a frame). There is also printing "peint
en main" (paint by hand) and these are two very old printing
techniques. Printing "au cadre" replaced the old technique
of printing "a la planche" (with a board). Printing "au
cadre" is what makes it possible to reproduce all of the
motifs in a particular style of printing. In the shop you
visited today, the frames are very old. They are about 100
years old. The technique is very traditional, but it is
the technique we use every day, that is one color per frame.
Then you are going to have 10 or 20 colors according to
how complex the design is and you print each color, one
after another. This technique allows for the reproduction
of each design.
The
second technique of painting by hand seems easier because
it is more natural, but it is actually more difficult because
to make something beautiful when painting by hand it must
be perfect. And it's important because now we are not talking
about craftsmanship, we are talking about high culture (fashion).
Often they (the fashion world) ask us for special designs
and they come out very beautiful. And the women who do the
hand painting, they have the ability to do perfect designs
and a great knowledge of color. That's very important.
How have artists created designs specifically for silk?
It's a story that started in 1953 with my grandfather. The
"Fondaçion Mic" is a large foundation of contemporary artists.
Mireaux asked for a printed piece of paper 11 meters long.
All of the paper printers said this was not possible, "We
can't do it." But my grandfather who was a friend of Mr.
Mic said, "We work with silk, we can do it." And that's
how we began to work with Mireaux in '53. It was called
the Mechimaneaux, there were 123 colors and that was the
first time we really worked with an artist. Then little
by little we continued and did good work for, of course,
Mireaux, Brac, Chagall, Caldere, Jacometi, Glenbern, and
many others. Every year, starting in 1957, an artist came
and made a design so that we could make a scarf with it.
It's a fascinating story. The scarves were not sold. They
were just for gifts. The scarves were always very different
depending on the artist. Last year it was a Korean artist
who was very young. To mark the year 2000 we decided to
pick an artist who came from far away and who was very young.
He made some beautiful things.
How
are the designs created in your shop?
It's not simply inspiration. You need a lot of inspiration.
The way we work is that there are two collections per year.
So there are two main creative periods. And there is the
creation of the design, the choice of the colors, then the
choice of the fabric. These three things together, the design,
the colors and the fabric, without those we cannot make
it happen. That is very important because if we don't have
them all, the collections are no good. Those things depend
on the fashion of the designers (creators). Also there are
those who are a little bit outside of that, who are very
interested in us, interested in artists as well as museums,
those who work a lot with ancient documents. For example,
they send us a document that might come from Philadelphia
or St. Petersburg or an old document from a museum, and
they ask us to create something inspired by that document.
And we are specialized here to do this kind of thing. The
designers will take the documents. She is working right
now on a design by Cézanne. The people who want us to do
that want us to be inspired by that design. Today, all inspiration
comes from something that's already been done. We've worked
a lot on African themes, because African themes are back
in fashion and that is happening perpetually. We look at
the artistic traditions in museums for the motifs we are
going to use and we are inspired by them. So always, inspiration
really comes from someplace.
It
is very difficult these days to know what is going to work
and what is not going to work. Our way of working is that
we make very small quantities. So if we say that a fabric
worked very well, we sold a few thousand meters. We haven't
flooded the market with our fabric. And since we are changing
all the time, we don't have time to take advantage of the
fabrics that really were a success. We don't know all of
the ingredients that make a fabric work and also they are
short-lived. We know it has worked when people have liked
it, when they have talked about it. Our job is to get people
talking about our fabric, to sell a few meters of a very
expensive fabric with many images on it, and on the other
hand, to sell a lot more of a fabric that is a lot less
expensive. It's very difficult. That's the choice, is it
preferable to sell very expensive fabric and only sell a
few meters, or is it preferable to sell less expensive fabric
and sell many meters of it? We have more of a tendency to
sell expensive fabric and sell fewer meters of it.